Schreurs to Exhibit at GrowTech Antalya 2025

We are excited to announce that Schreurs will be participating in GrowTech Antalya 2025, the world’s leading trade fair for agriculture and horticulture innovation. You can find us at Hall 1 – A118 from November 18–21, 2025, at the ANFAŞ Expo Center in Antalya, Turkey.

At our booth, visitors will have the opportunity to discover a selection of our exquisite roses and gerberas, explore our innovative floral varieties, and learn how Schreurs continues to set new standards in breeding and cultivation.

Our team will be on hand to discuss partnerships, share insights, and explore how we can help your business grow and thrive in an ever-evolving floral market.

We warmly invite you to visit us, get inspired by our latest innovations, and connect with the Schreurs team in person.

Event Details

Date: November 18th–21th, 2025

Location: ANFAŞ Expo Center, Antalya, Turkey

Where to find us: Hall 1 – Stand A118

We look forward to welcoming you at our stand!

Last week, Schreurs proudly hosted its Open Days 2025, welcoming visitors from across the world to our facilities in De Kwakel.

The event was a great success, filled with inspiring conversations, valuable connections, and a shared passion for innovation in floriculture.

Throughout the Open Days, we had the pleasure of meeting many growers, partners, and industry professionals who took the time to visit us and learn more about our latest varieties and developments. The exchange of ideas and feedback was both engaging and encouraging. A true reflection of the collaborative spirit that drives our industry forward.

We would like to express our sincere thanks to everyone who visited us during the event. Your interest, enthusiasm, and support made these days truly special.

At Schreurs, we believe that strong partnerships and open communication are key to ongoing growth and innovation. We look forward to continuing the conversations started during our Open Days and to strengthening our relationships with all who share our passion for excellence in roses and gerberas.

Together, we’ll keep growing beauty.

On Thursday, March 28, Porta Nova visited Schreurs, a breeder and propagator of roses and gerberas. Porta Nova is known as a leading grower of the Red Naomi rose. This variety was introduced in 2005 in collaboration with Schreurs and has since become one of the most successful rose varieties.

The main purpose of the visit was to give Porta Nova a tour of Schreurs' facilities. During this tour, there was extensive discussion about the required craftsmanship needed for successfully cultivating new varieties and healthy young plants.

Special attention was given to the quality of the plants ready for shipment. As off next week, 4 hectares will be filled in various stages with new Red Naomi plants. Thanks to the favorable conditions and the long-standing collaboration between both companies, Porta Nova will soon be ready for a new cycle with this proven variety.

Ambassador Viktor Biyagov of Armenia visited Schreurs Holland in De Kwakel last Tuesday March 12th, accompanied by his colleague Vrezh Madoyan. The purpose of this visit was to provide the Armenian embassy with a better understanding of the breeding process, emphasizing the importance of plant breeders' rights.

Since March 2nd of this year, Armenia has also been registered with UPOV. This is a major success largely achieved through collaboration between the Dutch and Armenian governments.During the Armenian embassy visit to Schreurs there was extensive discussion about the practical implementation of this UPOV agreement.

Schreurs has been doing business with rose and gerbera growers in Armenia for many years. The company supplies its varieties on a large scale in various product forms to this country. In recent years, the acreage in Armenia has grown significantly. The importance of UPOV registration is therefore very high, not only for Schreurs but also for other breeders within the ornamental horticulture sector.

During the visit, mr. Peter Schreurs and mr. Hennie Brockhoff explained various company processes to the Armenian ambassador and his colleague. This provided them with insight into the practical aspects of the collaboration and emphasized the importance of such initiatives for the further development of the floriculture sector in Armenia.

Further details about the practical implementation of the UPOV registration will be announced later this year by the Dutch and Armenian governments.

The word is out! We are excited to announce our new collaboration with VIP Roses concerning their exciting new breeding program. VIP Roses has started their breeding efforts in 2021 and primarily targets exclusive, seasonal roses in pastel shades, catering to the demands of events and weddings.

VIP Roses has been one of our long-term partners and has many of our varieties in their portfolio, such as Westminster Abbey!, Bailey!, and Kensington Gardens!. Schreurs will support VIP Roses in marketing their future commercial varieties. Potential rose varieties can now be seen in our show greenhouse in De Kwakel.

We’re looking forward to a great partnership!

Schreurs had the pleasure of welcoming a group of renowned Brazilian floral influencers for a technical visit on April 14th. The visit was part of an extensive programme and was organized by Flortec Treinamentos Cursos e Eventos and our Brazilian agent, Karís Trading Plants.

The aim of the visit was gaining insights into our rose and gerbera breeding process and selecting varieties with great potential for the Brazilian market. And, being influencers, they made sure to capture the moment with some amazing content.

We were delighted to host Andrea Kapps Daniel Cruz, Dannilo Camargos, Harley Vix, Juan Azevedo, Naiane Carvalho, Paulo Perissoto, and others affiliated. Check out the recap video below to see some highlights of the visit!

Schreurs had the pleasure of welcoming a group of renowned Brazilian floral influencers for a technical visit on April 14th. The visit was part of an extensive programme and was organized by Flortec Treinamentos Cursos e Eventos and our Brazilian agent, Karís Trading Plants.

The aim of the visit was gaining insights into our rose and gerbera breeding process and selecting varieties with great potential for the Brazilian market. And, being influencers, they made sure to capture the moment with some amazing content.

We were delighted to host Andrea Kapps Daniel Cruz, Dannilo Camargos, Harley Vix, Juan Azevedo, Naiane Carvalho, Paulo Perissoto, and others affiliated. Check out the recap video below to see some highlights of the visit!