Our propagation process is handled by our own highly experienced specialists. This and our Topstart! programme results in beautiful, strong and healthy plants that produce many flowers year after year.
Where it all starts
Topstart!
In 2014, we embarked on a special journey with the launch of our Topstart! programme. The idea was simple: young plants deserve the best possible start to grow into strong, healthy specimens. Since then, we have continuously refined the programme, improving every step along the way.
What sets us apart is that the entire propagation process is managed in-house. From selecting the parent material to using our own rootstock, we maintain control at every stage. This ensures that every plant leaving our facility begins its growth journey with the strongest foundation.
The Topstart! programme is more than just a method; it is our way of combining care, expertise, and passion so that every young plant has the strength to thrive and flourish.
Innovation that drives sustainability
A key innovation within Topstart! is our unique stem spray technique, developed specifically to strengthen young plants early on and support healthy, uniform growth.
To protect our cuttings effectively against disease, we use advanced Micothon smart spray technology, co-developed by Schreurs. This system uses magnetic fields to ensure complete coverage of each cutting, while reducing pesticide use by up to 85%.
The result: healthier plants, minimal environmental impact, and a significant step forward in sustainable rose production.
Automated decontamination
To ensure our plants remain free from contamination during transport, we have implemented a fully automated decontamination process developed specifically for our operations. Before entering our facility, all Danish trolleys are thoroughly washed, dried, and disinfected. Even the trucks will be disinfected before loading. This guarantees a clean and safe environment.
This strict hygiene protocol minimizes the risk of disease transmission and ensures that plants arrive at your facility in optimal condition, ready for a strong and healthy start.
