The art of breeding

Our breeders use their knowledge and skill to create new hybrids that surpass the parental varieties. Only one of the thousands of seedlings we test emerges as a successful new variety.

Dedicated expertise

Our experienced plant selectors study thousands of unique plant varieties and pick out those that stand out for their beauty, abundance of flowers, disease-resistance and growth performance.

This dedicated expertise enables us to introduce outstanding new varieties.

Only the best make the grade

It takes years to develop a hybrid to the point where we are ready to introduce a new variety. The varieties that make it through the initial selection are cultivated and extensively tested. Only varieties with excellent scores for every characteristic are good enough for our collection.

We conduct tests in the Netherlands, Latin America and East Africa so we can assess how the same variety performs in different climate conditions.


We anticipate emerging developments, even if there is no immediate demand. Our experiments with (semi-)cold growing techniques are a good example. These cultivation methods produce better and more resilient varieties that thrive in a low-cost environment. This results in high-quality roses with a low cost price per square metre and roses that thrive in regions such as East Africa and Latin America.