You are intvited to visit our Open Days in November!

Our annual Open Days are coming up! From Monday 3 till Friday 7 November 2025, we welcome professional growers and other interested visitors to join us. Our team will be ready to share the latest insights and developments.

The event will take place at our head office in De Kwakel, the Netherlands. Visitors will be able to explore the complete new collection, including both roses and gerberas. Doors are open daily from 08:00 to 18:00 hours.

Despite the challenges within the industry, we continue to look ahead with confidence. Together with our customers, we aim to build a sustainable and innovative future.

Over the past year, our sales team has grown further. During the Open Days, our representatives will be pleased to guide you through the show greenhouses and present the highlights of our assortment.

Would you like to schedule a visit? Please contact your regular company representative by e-mail.

Date: Monday 3 – Friday 7 November 2025

Time: 08:00 – 18:00 hours

Location: Hoofdweg 81, De Kwakel, the Netherlands

On Thursday, March 28, Porta Nova visited Schreurs, a breeder and propagator of roses and gerberas. Porta Nova is known as a leading grower of the Red Naomi rose. This variety was introduced in 2005 in collaboration with Schreurs and has since become one of the most successful rose varieties.

The main purpose of the visit was to give Porta Nova a tour of Schreurs' facilities. During this tour, there was extensive discussion about the required craftsmanship needed for successfully cultivating new varieties and healthy young plants.

Special attention was given to the quality of the plants ready for shipment. As off next week, 4 hectares will be filled in various stages with new Red Naomi plants. Thanks to the favorable conditions and the long-standing collaboration between both companies, Porta Nova will soon be ready for a new cycle with this proven variety.

Ambassador Viktor Biyagov of Armenia visited Schreurs Holland in De Kwakel last Tuesday March 12th, accompanied by his colleague Vrezh Madoyan. The purpose of this visit was to provide the Armenian embassy with a better understanding of the breeding process, emphasizing the importance of plant breeders' rights.

Since March 2nd of this year, Armenia has also been registered with UPOV. This is a major success largely achieved through collaboration between the Dutch and Armenian governments.During the Armenian embassy visit to Schreurs there was extensive discussion about the practical implementation of this UPOV agreement.

Schreurs has been doing business with rose and gerbera growers in Armenia for many years. The company supplies its varieties on a large scale in various product forms to this country. In recent years, the acreage in Armenia has grown significantly. The importance of UPOV registration is therefore very high, not only for Schreurs but also for other breeders within the ornamental horticulture sector.

During the visit, mr. Peter Schreurs and mr. Hennie Brockhoff explained various company processes to the Armenian ambassador and his colleague. This provided them with insight into the practical aspects of the collaboration and emphasized the importance of such initiatives for the further development of the floriculture sector in Armenia.

Further details about the practical implementation of the UPOV registration will be announced later this year by the Dutch and Armenian governments.

The word is out! We are excited to announce our new collaboration with VIP Roses concerning their exciting new breeding program. VIP Roses has started their breeding efforts in 2021 and primarily targets exclusive, seasonal roses in pastel shades, catering to the demands of events and weddings.

VIP Roses has been one of our long-term partners and has many of our varieties in their portfolio, such as Westminster Abbey!, Bailey!, and Kensington Gardens!. Schreurs will support VIP Roses in marketing their future commercial varieties. Potential rose varieties can now be seen in our show greenhouse in De Kwakel.

We’re looking forward to a great partnership!

Schreurs had the pleasure of welcoming a group of renowned Brazilian floral influencers for a technical visit on April 14th. The visit was part of an extensive programme and was organized by Flortec Treinamentos Cursos e Eventos and our Brazilian agent, Karís Trading Plants.

The aim of the visit was gaining insights into our rose and gerbera breeding process and selecting varieties with great potential for the Brazilian market. And, being influencers, they made sure to capture the moment with some amazing content.

We were delighted to host Andrea Kapps Daniel Cruz, Dannilo Camargos, Harley Vix, Juan Azevedo, Naiane Carvalho, Paulo Perissoto, and others affiliated. Check out the recap video below to see some highlights of the visit!

Schreurs had the pleasure of welcoming a group of renowned Brazilian floral influencers for a technical visit on April 14th. The visit was part of an extensive programme and was organized by Flortec Treinamentos Cursos e Eventos and our Brazilian agent, Karís Trading Plants.

The aim of the visit was gaining insights into our rose and gerbera breeding process and selecting varieties with great potential for the Brazilian market. And, being influencers, they made sure to capture the moment with some amazing content.

We were delighted to host Andrea Kapps Daniel Cruz, Dannilo Camargos, Harley Vix, Juan Azevedo, Naiane Carvalho, Paulo Perissoto, and others affiliated. Check out the recap video below to see some highlights of the visit!