The rose, often hailed as the queen of all flowers, stands as a timeless symbol of love and emotion. At Schreurs, our passion for roses runs deep. We are devoted to creating the world’s most breathtaking varieties, combining beauty, innovation, and quality in every bloom. Headquartered in the Netherlands, our global presence extends to Kenya, Ecuador, and Colombia. Worldwide we work hand-in-hand with growers to bring floral excellence to life.
We are Flower Creators
About Schreurs
Flowers are more than just a business, they are part of our family legacy.
As a Dutch family-owned company with decades of experience, we have dedicated ourselves to the art and science of breeding roses and gerberas. For generations, our passion for flowers has been passed down like a treasured heirloom.
Today, under the guidance of Peter Schreurs, whose lifelong dedication continues the vision of those before him, and Femma Schreurs, representing the third generation with a fresh, commercial perspective, our family spirit remains at the heart of everything we do. What once began as a small, local greenhouse has grown into a global presence, but our values remain firmly rooted in craftsmanship, sustainability, and family pride.
Tradition grows into tomorrow
Every flower we cultivate tells a story, a story of innovation shaped by tradition, of beauty grown with care, and of a family’s enduring commitment to excellence. This legacy inspires us every day to bring joy and inspiration to people around the world, through flowers that are as enduring as the relationships that nurture them.
With a strong foundation in traditional craftsmanship and a forward-looking approach to innovation, we continuously develop new, high-quality varieties that meet the evolving demands of the global market. From our headquarters in the Netherlands to our branches in Kenya, Ecuador, and Colombia, we work closely with partners around the world to create varieties that leave a lasting impression.
Breeding excellence, rooted in passion.
We generate value in everything we do
Our strength lies in combining professional expertise, continuous innovation, and entrepreneurial spirit. With deep market insight and a keen eye for emerging trends, we understand what drives success and gladly share that knowledge with our customers. By offering tailored guidance and support, we help growers meet their challenges and seize new opportunities.
As specialists in developing commercially successful varieties, we provide top-quality genetic material that forms the foundation for thriving flower production worldwide. Our breeders and propagators carefully research and select plants to create new varieties with improved color, shape, resilience, and productivity. By combining scientific expertise with a passion for innovation, we empower growers globally to achieve reliable results and build successful, sustainable businesses.
Breeding the world's leading varieties
We supply the very best the market has to offer. Strong varieties such as Red Naomi!, White Naomi!, and Aqua! guarantee successful sales and have become popular among wholesalers and consumers worldwide. Our international network of locations allows us to serve growers, distributors, and partners across different regions while maintaining consistent quality and innovation at every step.
By investing in our varieties, our customers benefit from optimal cultivation, reliable performance, and strong market appeal. Through close collaboration with growers and partners around the globe, we help them anticipate market trends, maximize sales, and achieve sustainable growth for years to come. Choosing our varieties is more than a purchase. It is a long-term investment in success, quality, and international reach.
Innovation that sets the standard
As one of the world’s leading rose breeders, we are constantly pushing boundaries to develop next-generation varieties with enhanced beauty, resilience, and performance. Flowers destined to become tomorrow’s bestsellers. We believe that true innovation thrives through collaboration.
That’s why we work hand in hand with forward-thinking growers around the world who, like us, are driven to lead rather than follow. From the very first introduction of a new variety, we engage closely, sharing insights, exchanging ideas, and tailoring our breeding efforts to meet real market needs. Together we refine every detail to ensure each rose reaches its full potential in both quality and commercial success.
Our partnerships are built on trust, transparency, and a shared passion for excellence. By combining our breeding expertise with our partners’ growing experience and market knowledge, we create value at every step of the journey. Working with us means joining a dynamic network of innovators who believe that success is strongest when it’s shared. That’s what makes collaborating with us truly exceptional.
Red Naomi!
Red Naomi! has been highly successful for many years. Introduced in 2006, it is now cultivated by more than 100 growers worldwide and has become a symbol of quality and excellence in the floral industry.
Red Naomi! is Europe’s favourite red rose, admired for its deep, vibrant red petals, long vase life, and exquisite fragrance. Its consistent quality, striking appearance, and reliable performance make it a preferred choice not only for florists and wholesalers but also for consumers across international markets. With its perfect balance of beauty and durability, Red Naomi! continues to set the standard for premium red roses and remains a trusted variety for growers seeking both commercial success and customer satisfaction.
New expertise, fresh perspective
As a relatively young player in rose breeding, Schreurs brings a bold, forward-thinking approach to the industry. Rooted in the spirit of a dedicated family business, our journey began just a few decades ago with a clear vision and hands-on commitment. From those early days, we have embraced innovation, seized opportunity, and specialised in pioneering new breeding and propagation techniques that result in truly distinctive varieties.
This mindset has propelled us from our modest beginnings to the forefront of global rose breeding. Today, we are proud to be recognised as one of the industry’s leading innovators, shaping the future of floriculture with passion and purpose.
